“The challenge was creating an identity that matched Snoop’s unique personality and style.” said Pentagram, one of America’s most prestigious design agencies out of New York. High-end weed for a wide demographic of customers was Snoop’s goal, at a time when he and Martha Stewart were lighting up television sets by cooking munchies with comedians like Seth Rogen.
In Canada, the products were rebranded as LBS without their signature patterned packages to comply with Health Canada regulations. The slogans were removed (Oooouuueee! Smoke Weed Every Day!) but the soul of Snoop’s cannabis brand was unimpeded. Today, not all of our customers know that LBS means Snoop Dogg; the cannabis stands on its own.
Sunset is a frosty indica-dominant strain with a secret genetic lineage, and most batches that we’ve seen in our stores have a high THC percentage. Good weed isn’t just about THC, and Sunset also attracts customers with vibrant, dark green buds and an easy smoking flavour profile. Stick your nose in the jar, and you’ll smell a woody, spicy aroma like the inside of your grandma’s cedar chest. When smoked, black pepper and dried mango peel lingers for just a second on your tongue.
Read more about how to select weed in our blog ''Beginners Guide to Good Weed''.